Rich Brilliant Willing

When Senior Editor Aaron Britt was at Design Miami in December, he met the three RISD chaps behind the young industrial design firm Rich Brilliant Willing. Theo Richardson, Charles Brill, and Alex Williams (get it?) have been hard at it in New York City for a couple years now, and looked all too happy to be on the town in Miami's balmy excuse for winter. They met up at a show at the Cappellini gallery, wandered around Design Miami for a bit, and then arranged to have a beer the next day. Though he could hardly recount the quips and barbs of the collective Rich Brilliant Willing mind, Britt did put a few questions to them. Here he presents what they had to say, in addition to this slideshow of their work.

Ideal working environment?
Anywhere with our thinking tools, our studio is great. -Theo
A round table. -Charles

Lucky break?
I hope we still get one. -Theo
Dream commission?
Unlimited budget. -Charles
To design outside our niche, with bigger audiences. -Theo
Hero?
Tiger Woods (just kidding). -Theo
Anti-hero?
Tiger Woods. -Theo
Irritating buzzword?
Collab. -Alex
Highest compliment?
"I think your on to something...." -Charles
We haven't yet reached our potential. -Theo
A book?

The Kindle. -Theo
Blink. -Alex
A film?
The Road. -Theo
An album?
"Warm Heart of Africa" by Very Best. -Theo
Eureka moment?
There's still some beer in here! -Alex
Worst ever idea?
Not being Warren Buffet. -Alex
Best advice?
Stick to your guns. -Theo
When not designing?
Sleeping. -Alex
Best seat in the house?
Near the window. -Theo
Near the food. -Charles
I wish I had?
A pet piglet. -Theo
A pet piglet with a leather police cap. -Charles
Looking forward to?
My first electric vehicle, my first commercial space flight. -Alex

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