It’s impressive that you are self-producing and distributing. How is it going?
It’s more difficult than I thought it would be, but it's getting to a critical mass now. Most manufacturers are specialists for a reason. I’m more of a generalist and most generalists are retailers like Pottery Barn.
Do you miss the days in your welding shop?
I have a welding machine and I’m pretty sure I’ll be able to spend time making things soon since I’m hiring professionals to do things that I don’t want to do.
Can you tell us about your hotel opening soon in London?
It’s a Morgans Hotel. It’s been kind of nice to approach spas, rooftop bars, and conference rooms—a whole different scale. Hoping that it will open in July.
What are your plans for Milan?
We’re going to surprise everyone again by going to the fair for the first time. MOST was a lot of work, we did it for two years and it was very exciting. But it will be interesting to see what happens in a more commercial context.
You’ve been described as having a British design sensibility—what does that really mean?
I’m sort of making it up—it's a peculiar thing, the British aesthetic, particularly in furniture and furniture accessories. It was so nostalgic when I started that a lot of what I was doing was a reaction against that. But if you are creating your own label then I think it’s quite good to have an identity. I’m like Land Rover of the furniture world—a bit chunkier, not particularly stylish.