Design Influence

San Francisco, Ca.-based home “shelter" magazine Dwell is staying aggressive on a number of fronts. With advertising, Dwell wants to maintain its momentum, which has resulted in a 40% jump in ad pages in each of the last three years. “The base of our advertising is 50% endemic and 50% nonendemic. We're seeing continued growth in the categories now represented," said president/ publisher Michela O'Connor Abrams. Being targeted: automotive, financial services, and luxury goods.

Dwell is scheduling June for the launch of its redesigned web site (to provide products/services available, homes available for purchase, etc.). The web site will be part of Dwell’s integrated offering that already includes TV show and conferences. Eyed: technologies such as cell phones, iPods. "We're looking at that by the end of the year," Abrams said.

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