The Biggest Gainers
February 23, 2006
Cecily Hall and Emily Kaiser
Martha Stewart, you've got company.
The Audit Bureau of Circulations recently released its criculation report for the second half of 2005 and as of December, half of the 10 biggest gainers in circulation (with a minimum of 200,000 total paid rate base) cater- so to speak- to all of those health and home-conscious readers out there.
Other criteria, to make the top 10: magazines were required to have published at least three issues in the period (July through December), association magazines were eliminated and single-compy sales were required.
DWELL Circulation: 269,710 Percent change: 25.5
Published since 2000, Dwell's contents speak to the modern, minimalist, and sophisticated home decorators of the world. Published monthly, Dwell profiles the creative minds behind home decorating, along with other regular sections, such as "Houses We Love," "Landscape Architecture 101" and "In the Modern World."
In its premiere issue, Karrie Jacobs, original founding editor in chief of Dwell, stated: "While a lot of magazines show homes as pure space, so isolated from the particulars of geography or daily life that they might as well be constructed on a Hollywood sound stage, we think that the connections to society, place and human experience — call it context — are exactly what make good architecture great."

