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Stuff

The fronts and backs are sewn to each other inside out and then turned right side out—“we just make sure the corners are nice,” says Notkin. Each pillowcase is hand-stuffed with a Looolo-produced insert. “We couldn’t find an insert that left us able to say this is truly an organic product,” Notkin says. So they sourced a natural material cultivated in the Philippines and Indonesia, incidentally a great Scrabble word: kapok. “It comes from a tree,” Notkin explains, “and looks like big, billowy, cloudy puffs of fiber. The great thing about kapok is that it’s naturally buoyant—for years, that’s what was used in life preservers. On a technical level, the fibers are hollow. Your pillow will float.” Added value aside, the kapok makes a resilient and soft stuffing. Notkin, who prefers fuller pillows, says, “They’re not squishy, but they’re soft. When stuffed properly, kapok has a nice give to it, like a muffin coming out of the oven.”

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Notkin stuffs the pillow through the rear flap and the job is done.

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