The fronts and backs are sewn to each other inside out and then turned right side out—“we just make sure the corners are nice,” says Notkin. Each pillowcase is hand-stuffed with a Looolo-produced insert. “We couldn’t find an insert that left us able to say this is truly an organic product,” Notkin says. So they sourced a natural material cultivated in the Philippines and Indonesia, incidentally a great Scrabble word: kapok. “It comes from a tree,” Notkin explains, “and looks like big, billowy, cloudy puffs of fiber. The great thing about kapok is that it’s naturally buoyant—for years, that’s what was used in life preservers. On a technical level, the fibers are hollow. Your pillow will float.” Added value aside, the kapok makes a resilient and soft stuffing. Notkin, who prefers fuller pillows, says, “They’re not squishy, but they’re soft. When stuffed properly, kapok has a nice give to it, like a muffin coming out of the oven.”

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looolo textiles mademoiselle pillow stuffing
Notkin stuffs the pillow through the rear flap and the job is done.

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