Before the furniture is assembled, each piece is painted jet-black and printed with the CNC-cut MDF woodblocks, which Wrong calls “crude but very effective.” Enamel paint in various shades is rolled onto the blocks, which are then affixed to the plywood surfaces with a hydraulic press. “We have refined the process in order to achieve constant pressure on the printing block,” Wrong explains. When the blocks are removed, the remaining prints are bold, but scrappy, because the paint adheres irregularly.
The woodblocks can be used heavily. Just one block can print 200 pieces a day, and cleaning them is easy, since enamel paint coagulates as it dries. “You can just wipe it off,” Woods explains, “and print another 200 the next day. Each piece is laser-engraved with the logo and title of the work, rather than an edition number, as a traditional print would be. “We’re playing with the boundaries of printmaking,” says Woods. “It’s mass-produced and also handmade. To me it’s more interesting than selling prints in a gallery.”