Designing Retail: Nike Stadium

In an effort to reinvent retail space and foster a community connection, athletic brand Nike started unveiling Nike Stadium locations in 2010. The locations in New York, Berlin, London, Milan, Tokyo and Paris “refresh” every few months, offering a mix of space for live performances and art exhibits, as well as a platform to increase retail awareness (Nike will, of course, find a way to push products). The ever-evolving locations provide an adaptive presentation space for design, architecture, and retail marketing.

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