"We've just launched the BUILD & DESTROY toy. It's our take on kids' traditional building blocks, made for urban living and institutional use. During the summer 2011, we realized that we could solve a lot of the pains we associate with building blocks (noise, children hurting each other, etc) using EVA foam—as well as making a very stylish piece of toy. The result is the world's first truly conceptualized EVA foam building blocks. Our customers range from restaurants (it's the perfect 'restaurant toy' because it's silent) to people in search of good-looking toys (the black and pink looks pretty astonishing together), to nurseries and kindergartens."