written by:
April 2, 2012

Pronounced "make," MAIK is an experimental Danish design brand founded in 2009 by Andreas Sachse and Rune Rex. I spotted it when I was in Copenhagen last fall and although it was closed, I was able to peer through the window and suss out that it was a unique and compelling retail and manufacturing model. Once I got home I wrote Rex to learn more. Click through the slideshow to see and hear more about the company, in Rex's own words.

"What makes MAIK unique as a manufacturer and design shop?" I asked Rune Rex, MAIK's co-founder. His reply? "Unlike most other start-ups we have had the ambition right from the beginning to own most of the value chain in developing and producing our own p

"What makes MAIK unique as a manufacturer and design shop?" I asked Rune Rex, MAIK's co-founder. His reply? "Unlike most other start-ups we have had the ambition right from the beginning to own most of the value chain in developing and producing our own products—in that way we believe we can ensure our products are designed properly and the manufacturers to behave nicely to the environment and to their employees. This has already led us to a couple of trips to China, numerous manufacturer contacts, and a handful of solid collaborations in a very short time. We have gained a huge amount of experience that most companies miss because they outsource most of the production processes."

1 / 8
"In May 2011, we opened our first store in a trendy upcoming area in Copenhagen. The idea behind having the shop is to get close to our customers by letting them participate and step right in to our studio/workshop/shop, giving them a unique experience. A

"In May 2011, we opened our first store in a trendy upcoming area in Copenhagen. The idea behind having the shop is to get close to our customers by letting them participate and step right in to our studio/workshop/shop, giving them a unique experience. Adding to that we have also chosen to not only focus on a single product category. We like to play around with the concept of a 'design brand' and not to limit ourselves. This goes for testing various different business models as well."

2 / 8
"We've just launched the BUILD & DESTROY toy. It's our take on kids' traditional building blocks, made for urban living and institutional use. During the summer 2011, we realized that we could solve a lot of the pains we associate with building blocks (no

"We've just launched the BUILD & DESTROY toy. It's our take on kids' traditional building blocks, made for urban living and institutional use. During the summer 2011, we realized that we could solve a lot of the pains we associate with building blocks (noise, children hurting each other, etc) using EVA foam—as well as making a very stylish piece of toy. The result is the world's first truly conceptualized EVA foam building blocks. Our customers range from restaurants (it's the perfect 'restaurant toy' because it's silent) to people in search of good-looking toys (the black and pink looks pretty astonishing together), to nurseries and kindergartens."

3 / 8
"Now we're about to create the first truly designed and conceptualized series of bike baskets with accessories. Under the umbrella name The Bike Crate, we'll launch five different bike crate models that are customizable using different types of accessorie

"Now we're about to create the first truly designed and conceptualized series of bike baskets with accessories. Under the umbrella name The Bike Crate, we'll launch five different bike crate models that are customizable using different types of accessories. The first three bike crate models will hit the stores in Denmark in May with an international launch to follow shortly after."

4 / 8
"Our first model is already at our shop, a hand-built bike crate. The hand-built model will be our flagship model with a limited production sold at selected retailers only. The four other models are consumer models and will be sold and distributed widely

"Our first model is already at our shop, a hand-built bike crate. The hand-built model will be our flagship model with a limited production sold at selected retailers only. The four other models are consumer models and will be sold and distributed widely along with our big range of affordable accessories."

5 / 8
"The bike crate is designed and built for every day use. It is spacious and sturdy and meets the demands arising from a busy urban lifestyle. Due to its size and form it is more versatile in use than even the big classical bicycle baskets. The materials u

"The bike crate is designed and built for every day use. It is spacious and sturdy and meets the demands arising from a busy urban lifestyle. Due to its size and form it is more versatile in use than even the big classical bicycle baskets. The materials used can withstand everyday use and all kinds of weather. The bike crate is made of dibond, stainless steel, and polycarbonate, and all brackets are custom crafted in lightweight aluminum. The corner brackets can withstand even strong impacts."

6 / 8
"Elevate, another one of our designs, is our tribute to the tealight candle and the Danish ‘hygge’ concept. Through time, the tealight has created ‘hygge’ (coziness) by bringing light and warmth into homes during the long dark Nordic winter months. Elevat

"Elevate, another one of our designs, is our tribute to the tealight candle and the Danish ‘hygge’ concept. Through time, the tealight has created ‘hygge’ (coziness) by bringing light and warmth into homes during the long dark Nordic winter months. Elevate is our way of sharing this central part of Danish culture with others. Besides being sold at the MAIK shop it is exclusively available at the Danish Design Center in Copenhagen."

7 / 8
What is their big-picture vision? "To create a better world by creating better products," says Rex. "We want people to stop wasting time and money on bad products and instead use quality products that make them happy every day. We also want more people to

What is their big-picture vision? "To create a better world by creating better products," says Rex. "We want people to stop wasting time and money on bad products and instead use quality products that make them happy every day. We also want more people to realize their own potential, and we're currently toying with an idea of creating a cafe/lounge concept that spurs entrepreneurship and creativity by creating a very special environment with the right events and tools to attract people with different backgrounds but common visions. It's still only on the drawing board, but it fits our goal of sharing our knowledge and experience with other creative and entrepreneurial people."

8 / 8
"What makes MAIK unique as a manufacturer and design shop?" I asked Rune Rex, MAIK's co-founder. His reply? "Unlike most other start-ups we have had the ambition right from the beginning to own most of the value chain in developing and producing our own p

"What makes MAIK unique as a manufacturer and design shop?" I asked Rune Rex, MAIK's co-founder. His reply? "Unlike most other start-ups we have had the ambition right from the beginning to own most of the value chain in developing and producing our own products—in that way we believe we can ensure our products are designed properly and the manufacturers to behave nicely to the environment and to their employees. This has already led us to a couple of trips to China, numerous manufacturer contacts, and a handful of solid collaborations in a very short time. We have gained a huge amount of experience that most companies miss because they outsource most of the production processes."

Join the Discussion

Loading comments...

Latest Articles

senses smell products
The nose knows: Though fleeting and immaterial, scent is the lifeblood of Proustian memories, both evoking and imprinting visceral associations.
February 06, 2016
design icon josef frank villa beer vienna
Josef Frank: Against Design, which runs through April 2016 at Vienna’s Austrian Museum of Applied Arts/Contemporary Art, is a comprehensive study of the prolific architect, designer, and author.
February 06, 2016
senses sound products
From an alarm to a symphony, audio frequencies hold the power to elicit an emotional call-and-response.
February 06, 2016
Italian Apline home with double-height walls on one facade.
Every week, we highlight one amazing Dwell home that went viral on Pinterest. Follow Dwell's Pinterest account for more daily design inspiration.
February 05, 2016
A built-in sofa with Design Tex upholstery marks the boundary between the two-level addition and the bungalow. Leading up to the master bedroom, a perforated metal staircase, lit from above, casts a Sigmar Polke–like shadow grid on the concrete floor.
From a minimalist Walter Gropius design to a curving sculptural stair, these six stairways run the gamut.
February 05, 2016
distant structure lakeside prefab norway facade stones green roof
Dwell has traveled all over the world, from Tasmania to Indonesia, to report on modern houses.
February 05, 2016
modern lycabettus penthouse apartment master bedroom atrium
Get ready for a weekend of rest with these sleepy, little cocoons.
February 05, 2016
lamp show 99 cent plus gallery 0
At Brooklyn's 99¢ Plus gallery, 30 artists and designers re-imagine the lamp in an illuminating light show.
February 04, 2016
Hidden storage stairwell with raw brass hardware
Having ample space to stow items is a daily struggle—peep these modern homes for some ideas on maximizing your square footage.
February 04, 2016
modern fairhaven beach house blackbutt eucalyptus living room Patricia Urquiola sofa
Whether it's along a coast in Australia or the French Alps, wood provides a natural touch in these interiors.
February 04, 2016
Glass and steel sculpture in Printemps store of Paris.
In the Paris' venerable Printemps department store, two Toronto-based firms were tasked with enlivening a new atrium and creating a unique experience for visitors. YabuPushelberg, partnering with UUfie, designed this stunning steel "sail" embedded with vibrant dichroic glass.
February 04, 2016
Monochromatic Master Bedroom in Copenhagen Townhouse
Whether it's to maximize limited light or create a soothing interior, these five projects go white in a big way.
February 04, 2016
EQ3 Assembly quilt by Kenneth LaVallee
The new Assembly collection from EQ3 celebrates up-and-coming figures in Canadian design. Discover this newly appointed class, which debuted at Toronto's Interior Design Show, here.
February 03, 2016
The Greenhouses of Half Moon Bay
Each week, we tap into Dwell's Instagram community to bring you the most viral design and architecture shots of the week.
February 03, 2016
Deck of Australian addition to Edwardian home.
A 1,500-square-foot home in Melbourne welcomes a modern black and white kitchen, dining, and living area.
February 03, 2016
open plan concrete home in japan
Embracing the organic, imperfect material, these raw concrete surfaces are a step up from exposed brick.
February 03, 2016
Renovated DC Row House loft space with Arne Jacobsen Egg Chair.
The classic designer's signature and comfortable forms continue to be popular in homes today.
February 03, 2016
Zinc-roofed cabin France.
An architect builds an energy-efficient home near one of France’s most popular pilgrimage sites.
February 03, 2016
1973 Palm Springs home
Made for casual design enthusiasts and Palm Springs connoisseurs alike, Unseen Midcentury Desert Modern offers a peek into 51 buildings—some not open to the public—in that Southern California mecca of modernism. Begun in 2008 by photographer Dan Chavkin, the book is set for release this February 9th and will be available on Amazon and at multiple venues of Modernism Week in Palm Springs, February 11 - 21. Here we preview some of its images.
February 03, 2016
Millennial concept home with an outdoor living area
A concept home aims to reflect the requests of the Millennial market.
February 03, 2016
The two twelve-by-sixteen-foot bedrooms, directly above a comparable pair on the first floor, feature a glass transom that follows the pitch of the roof. “The stair and railings were very simple,” Depardon observes. “We added a bit of design, with panels
Skylights needn't be simple overhead daylighting; sometimes they can truly define a room.
February 03, 2016
Modern small space Rhode Island cottage with landscaping and cedar cladding
Surrounded by nature, these cottages are tranquil retreats from the city.
February 03, 2016
The couple kept original touches, including the arch.
Historic archways belie these contemporary homes with physical reminders of each structure's storied past.
February 03, 2016
modern guesthouse in norway with angular facade and cutaway patio with spruce cladding and ikea chair
These houses make room for nature, not the other way around.
February 02, 2016
Modern kitchen with yellow sectioned walls and monochrome appliances
Whether it's a splash of color or bold strokes, this collection of interiors brightens up these homes.
February 02, 2016
Rust-washed concrete wall in Moscow apartment renovation.
This 590-square-foot apartment was stripped down to admit sunlight and dramatically reveal forgotten surfaces.
February 02, 2016
Nendo's collection of objects inspired by Star Wars
In a galaxy not so far away, Japanese studio Nendo has released a versatile collection of objects inspired by classic Star Wars characters.
February 02, 2016
Monti catered to his mother’s love of cooking by giving her ample storage areas along the 70-foot long walnut wall-slash-cabinet. The refrigerator, kitchen items and other goods easily disappear into the wall when not in use. The nonporous, stain-, scratc
Sometimes the earthy colors and vivid grain of a wood like walnut is all you need to make a space.
February 02, 2016
renovated modern home in Austin interior kitchen
From California to Connecticut, these midcentury interiors still shine through thanks to the careful attention of architects and residents alike.
February 02, 2016
Outdoor dining area at a Saigon home.
A city home honors the local culture with communal outdoor space and reclaimed materials.
February 02, 2016