A BoConcept Makeover

When we moved into an Edwardian apartment in San Francisco's Mission District four years ago, we trucked in our furniture, set the pieces where we thought they made sense, and haven't changed much since then. So when BoConcept reached out to tell me about a new service they were offering—in-home design consultations—I jumped on the chance to gain some new perspective on my living space. One afternoon Caroline Krogh-Jensen, owner of two San Francisco stores, and Christopher Stanley, senior design consultant, met me in my apartment to discuss my style, desires for my living space, and to take a slew of measurements. Then they went off to their studio to concoct two fantasy proposals: what they'd do with my living room and adjacent parlor/dining room with an imaginary $12,000 (they called this option "Keeping it Real") and also what they'd do with $23,000 ("The Works"). This was a floor-to-ceiling overhaul, including rugs, light fixtures, and all furniture—working around an existing fireplace and large painting. The full experience costs $150—which is actually a credit toward a future BoConcept purchase. Here's what the team came up with.

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