May 12, 2009
Originally published in Think Smaller

“There’s so much potential to improve airline travel in so many ways, and we’ve only just begun. We have the opportunity to make travel entertaining and pleasurable instead of stressful and tiresome. We will focus on producing something more ethereal than just products or environments: create a better experience, deliver a sense of freedom that was previously unavailable to all but the wealthiest of travelers.”

Exterior of Los Angeles International Airport

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