Per Söderberg and Peter Simonsson are no spring chickens, though they are certainly No Early Birds. Bringing together over 20 years of combined experience in interior design, architecture and the fashion industry, the two old friends and collaborators launched their furniture company No Early Birds earlier this month at the Stockholm Furniture Fair. With plenty of stools and a brand new bench in their premier collection, we had no problem finding a convenient place to sit and get to know each other better. Here is what Per and Peter had to say about starting a business from scratch, as well as discussing the distinctive look and philosophy behind their brand-defining first pieces.
February 24, 2010