Growing up in southeastern Wisconsin, Vincent and Paul Georgeson used to hang out in their father’s basement woodshop, fascinated by the process of building things. It was a formative experience: Both brothers went on to study industrial design in college, and in 2008 they started a Milwaukee-based furniture company. The next year they unveiled their first eight products at the International Contemporary Furniture Fair (ICFF) in New York, including the Lockwood chair, a shaped walnut or maple seat on a formed steel frame. They named the brand Misewell, a nod to Midwestern slang for “might as well”—–as in, “misewell start a furniture company,” says Paul, laughing.
December 15, 2010