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Gusto: A Guide to Restaurant Design

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Just as the whole is greater than the sum of its parts, "the essence of restaurant design cannot be found in any one element but in the unity of all ingredients working together to create a singular experience." So begins the book Gusto: A Journey Through Culinary Design. Capitalizing on publisher Gingko Press's ability to cull together top-notch examples of graphic and interior design, Gusto is a tasty roundup of nearly 60 restaurants, bars, and cafes—event mobile eateries—from around the world (presented in 256 pages overflowing with 750 photos and illustrations).
 

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  In Milan, Italy--home of the annual Salone Internazionale del Mobile furniture fair--Home Delicate Restaurant offers home-cooked meals in a living room-like interior designed by Riccardo Salvi and Luca Rossire of Logica:architecttura.
    In Milan, Italy--home of the annual Salone Internazionale del Mobile furniture fair--Home Delicate Restaurant offers home-cooked meals in a living room-like interior designed by Riccardo Salvi and Luca Rossire of Logica:architecttura.
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  The book offers an introduction to each featured project and highlights the logo and printed material for each eatery. The branding for Home Delicate was designed by Pieke Bermans and meant to resemble a 1950s dinner party invitation.
    The book offers an introduction to each featured project and highlights the logo and printed material for each eatery. The branding for Home Delicate was designed by Pieke Bermans and meant to resemble a 1950s dinner party invitation.
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  Mobile dessert truck Street Sweets pops out among the hustle and bustle of New York City with its bright blue and orange branding. The large, block letters were designed by Rick Landers and Colleen Miller of Landers Miller Design to reference the streets of the Big Apple--much in the same vein as Bold & Noble's Type Maps (featured in Dwell's November issue and making the rounds on the Internet.)
    Mobile dessert truck Street Sweets pops out among the hustle and bustle of New York City with its bright blue and orange branding. The large, block letters were designed by Rick Landers and Colleen Miller of Landers Miller Design to reference the streets of the Big Apple--much in the same vein as Bold & Noble's Type Maps (featured in Dwell's November issue and making the rounds on the Internet.)
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  Another featured restaurant in New York is Recess, a dessert and yogurt shop, whose interiors were designed by Scalar Architecture and whose branding was a collaboration with Big Boing and Big Bang Strategy.
    Another featured restaurant in New York is Recess, a dessert and yogurt shop, whose interiors were designed by Scalar Architecture and whose branding was a collaboration with Big Boing and Big Bang Strategy.
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  Inside Recess, the material palette is split horizontally. The bottom half features a rapidly renewable laminated bamboo composite called Plyboo, and the top is a mix of fabric and recycled metal.
    Inside Recess, the material palette is split horizontally. The bottom half features a rapidly renewable laminated bamboo composite called Plyboo, and the top is a mix of fabric and recycled metal.
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  In Hamburg, Germany, Waku Waku offers eclectic dishes of Asian and German origin. The Asian influence comes through clearly in the restaurant's bright colors, sleek lines, and kawaii design.
    In Hamburg, Germany, Waku Waku offers eclectic dishes of Asian and German origin. The Asian influence comes through clearly in the restaurant's bright colors, sleek lines, and kawaii design.
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  Waku Waku features a playful interior by Ippolito Fleitz Group, which also did the branding. Our eyes are on that swing chair and cutaway booth.
    Waku Waku features a playful interior by Ippolito Fleitz Group, which also did the branding. Our eyes are on that swing chair and cutaway booth.
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  Gusto is available on Amazon.com and other retailers. For more information about and images from thebook, visit gingkopress.com.
    Gusto is available on Amazon.com and other retailers. For more information about and images from thebook, visit gingkopress.com.

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