Owners Ezra Berman and Miles Palliser enlisted the help of architect Clinton Miller and local gallery and consultancy The Popular Workshop
to help shape the overall branding. "Our approach can vary from client to client, but particularly in the case of a project like a restaurant, bar or hotel, we really want the branding that we put forth to reflect something timeless, memorable, and complimentary to the original concept," says Nate Hooper, creative director of The Popular Workshop and an old friend of the owners. TPW helped develop the overall concept through the signage, logo, design of the menu and materials.
"The original idea of The Corner Store is to basically offer an elevated take on classic American fare, so we wanted the branding and the build out to reflect those values," says Hooper.