written by:
May 11, 2011

This week, Italian kitchen appliance manufacturer Bertazzoni introduced its new line of built-in ovens designed for the U.S. market and unveiled its newest cooktops as well. We sat down with Paolo Bertazzoni, the company's CEO and a fifth-generation Bertazzoni family leader, and his daughter Valentina Bertazzoni, an architect by training and the company's U.S. brand manager, at the Purcell Murray showroom in Brisbane, California, just south of San Francisco and the Dwell headquarters. Here, they share their thoughts on the differences between the Italian and American markets, how they arrived at these new designs, and how the built-in ovens' interfaces can help you make the perfect meal (and then do it again later).

The new collection includes the Professional built-in ovens (shown here) as well as several new cooktops.

The new collection includes the Professional built-in ovens (shown here) as well as several new cooktops.

1 / 4
The Design Series oven, created in collaboration with Italian designer Stefano Giovannoni, features a sleek facade and a glass handle that's meant to disappear into the design.

The Design Series oven, created in collaboration with Italian designer Stefano Giovannoni, features a sleek facade and a glass handle that's meant to disappear into the design.

2 / 4
The digital interface features all the requisite features (bake, convection bake, and so on) as well as Bertazzoni's Assistant feature, which lets you select what you're cooking and how you'd like it done and then lets the oven take over from there.

The digital interface features all the requisite features (bake, convection bake, and so on) as well as Bertazzoni's Assistant feature, which lets you select what you're cooking and how you'd like it done and then lets the oven take over from there.

3 / 4
Also new this spring is the segmented cooktop, which features one cutout (so it's easy to clean) but with up to three different panels (like the gas range, griddle, and induction cooktop).

Also new this spring is the segmented cooktop, which features one cutout (so it's easy to clean) but with up to three different panels (like the gas range, griddle, and induction cooktop).

4 / 4
The new collection includes the Professional built-in ovens (shown here) as well as several new cooktops.

The new collection includes the Professional built-in ovens (shown here) as well as several new cooktops.

What differences between the Italian kitchen and the American kitchen did you have to consider when you launched Bertazzoni in the U.S. in 2005?
Paolo: We had the choice to adapt 100 percent to the American market or keep the Italian-made process and European soul of the company intact. We went with our gut and chose the latter. We knew we had to do modifications so we went into U.S. showrooms and even into their employees' homes to see what was different. In Europe, we live one on top of another so we have smaller houses and smaller appliances. In the U.S., everything is larger.
Was it just size or were there any other unique features about the U.S. market to consider?
Paolo: We found that Americans really value their kitchen appliances, more than we expected, so we were able to give them more features, make the products more robust. We’ve actually taken some of that robustness back to the European market.
You’ve just launched the Bertazzoni built-in ovens in the U.S. How did you get to the final looks of the Professional and Design series?
Valentina: We wanted to have a very Bertazzoni product and a very Italian product. As the brand manager, I oversaw how the brand values fit into the products from design to launch. We put together a group who created models, and then we filled one big table with all these different styles for different types of end users. We decided in the end to limit it to two lines that can blend together to serve all clients.
You worked with Italian designer Stefano Giovannoni. Why did you select him?
Valentina: I met eight designers, and he was the one with the same philosophy and same values of innovation, balance, and timelessness that Bertazzoni has. The design shouldn’t tell if it’s from the 80s or 90s or 2000s; it should be timeless.

The Design Series oven, created in collaboration with Italian designer Stefano Giovannoni, features a sleek facade and a glass handle that's meant to disappear into the design.

The Design Series oven, created in collaboration with Italian designer Stefano Giovannoni, features a sleek facade and a glass handle that's meant to disappear into the design.


Tell us about the interface design of these ovens.
Valentina: When we were designing the screen and software, which is all proprietary to Bertazzoni, it (1) had to be user-friendly (we didn’t want the customer to have to read some big manual to use it) and (2) had to have a modern look. Everyone knows what an iPod is and how to use it, and we wanted this to be very simple and very 2011 in a similar way; it’s very intuitive. We met with suppliers who showed us different systems. One had a USB connector so you could display your photos on the screen. Why do you need to look at photos while you’re cooking?! We develop ovens for cooking. In two clicks—by selecting the mode and the temperature—you’re making a meal.
What if you want to get a little fancy, are there functions for that?
Valentina: We’d seen systems that had 50 recipes and 75 recipes so we asked Italian chef Roberto Carcangiu, who we worked with, to develop 100 recipes for our interface. He objected, saying that cooks go by food category and desired results and that a list of recipes wouldn't be helpful. So, as a result, you can go to the Assistant feature and pick, let’s say, meat. You can select how to cook it—roasting, braising, oven frying—and then you pick the quantity of meat you’re making, the tenderness of the cut, and the desired doneness. It starts preheating and you put the food probe in and put the meat in the oven and then the oven takes over and let’s you know when it’s finished. If you want to cook manually, though, and say you make a really great roast or a cake everyone talks about, you can save the last cooking sequence and name it for later so you don’t have to remember exactly what settings you used.
The digital interface features all the requisite features (bake, convection bake, and so on) as well as Bertazzoni's Assistant feature, which lets you select what you're cooking and how you'd like it done and then lets the oven take over from there.

The digital interface features all the requisite features (bake, convection bake, and so on) as well as Bertazzoni's Assistant feature, which lets you select what you're cooking and how you'd like it done and then lets the oven take over from there.

The new built-in ovens and newest cooktops arrive on U.S. soil this month. For more, visit us.bertazzoni.com.

 

Don't miss a word of Dwell! Download our FREE app from iTunes, friend us on Facebook, or follow us on Twitter!

Join the Discussion

Loading comments...

Latest Articles

45 dva 2270 persp1 cmyk 0
The prospect of retirement doesn’t just signal the end of a career; it offers the chance to recalibrate and re-prioritize in life.
July 25, 2016
18
You don’t have to choose between sustainable energy and curb appeal.
July 19, 2016
jakemagnus queensland 1
Each week, we tap into Dwell's Instagram community to bring you the most captivating design and architecture shots of the week.
July 06, 2016
content delzresidence 013 1
Each week, we tap into Dwell's Instagram community to bring you the most captivating design and architecture shots of the week.
June 29, 2016
abc malacari marwick stair 01 0
A simple set of stairs is a remodel’s backbone.
June 28, 2016
Design Award of Excellence winner Mellon Square.
Docomomo US announces the winners of this year's Modernism in America Awards. Each project showcases exemplary modern restoration techniques, practices, and ideas.
June 27, 2016
monogram dwell sf 039 1
After last year’s collaboration, we were excited to team up with Monogram again for the 2016 Monogram Modern Home Tour.
June 27, 2016
switch over chicago smart renovation penthouse deck smar green ball lamps quinze milan lounge furniture garapa hardwood
A strategic rewire enhances a spec house’s gut renovation.
June 26, 2016
young guns 2016 emerging talent coralie gourguechon treviso italy cphotos by coralie gourguechon co produced by isdat planche anatomique de haut parleur1
Coralie Gourguechon's paper objects will make you see technology in a whole new way.
June 26, 2016
green machine smart home aspen colorado facade yard bocci deck patio savant
Smart technology helps a house in Aspen, Colorado, stay on its sustainable course.
June 25, 2016
Compact Aglol 11 television plastic brionvega.
The aesthetic appeal of personal electronics has long fueled consumer interest. A new industrial design book celebrates devices that broke the mold.
June 25, 2016
modern backyard deck ipe wood
An angled deck transforms a backyard in Menlo Park, California, into a welcoming gathering spot.
June 24, 2016
dscf5485 1
Today, we kicked off this year’s annual Dwell on Design at the LA Convention Center, which will continue through Sunday, June 26th. Though we’ve been hosting this extensive event for years, this time around is particularly special.
June 24, 2016
under the radar renovation napa
Two designers restore a low-slung midcentury gem in Napa, California, by an unsung Bay Area modernist.
June 24, 2016
Exterior of Huneeus/Sugar Bowl Home.
San Francisco–based designer Maca Huneeus created her family’s weekend retreat near Lake Tahoe with a relaxed, sophisticated sensibility.
June 24, 2016
light and shadow bathroom walnut storage units corian counter vola faucet
A Toronto couple remodel their home with a special emphasis on a spacious kitchen and a material-rich bathroom.
June 24, 2016
Affordable home in Kansas City living room
In Kansas City, an architecture studio designs an adaptable house for a musician on a budget.
June 23, 2016
modern lycabettus penthouse apartment oak vertical slats office
By straightening angles, installing windows, and adding vertical accents, architect Aaron Ritenour brought light and order to an irregularly shaped apartment in the heart of Athens, Greece.
June 23, 2016
kitchen confidential tiles custom cabinetry oak veneer timber house
A modest kitchen addition to a couple’s cottage outside of Brisbane proves that one 376-square-foot room can revive an entire home.
June 23, 2016
feldman architecture 0
Each week, we tap into Dwell's Instagram community to bring you the most captivating design and architecture shots of the week.
June 22, 2016
Blackened timber Dutch home
A modern dwelling replaces a fallen farmhouse.
June 22, 2016
hillcrest house interior kitchen 3
Seeking an escape from bustling city life, a Manhattan couple embarks on a renovation in the verdant Hudson Valley.
June 22, 2016
angular
Atelier Moderno renovated an old industrial building to create a luminous, modern home.
June 21, 2016
San Francisco floating home exterior
Anchored in a small San Francisco canal, this floating home takes its cues from a classic city habitat.
June 21, 2016
modern renovation addition solar powered scotland facade steel balcony
From the bones of a neglected farmstead in rural Scotland emerges a low-impact, solar-powered home that’s all about working with what was already there.
June 21, 2016
up in the air small space new zealand facade corrugated metal cladding
An architect with a taste for unconventional living spaces creates a small house at lofty heights with a starring view.
June 21, 2016
young guns 2016 emerging talent marjan van aubel london cwai ming ng current window
Marjan Van Aubel makes technology a little more natural.
June 21, 2016
urban pastoral brooklyn family home facade steel cypress double
Building on the site of a former one-car garage, an architect creates his family’s home in an evolving neighborhood of Brooklyn.
June 20, 2016
Modern Brooklyn backyard studio with plexiglass skylight, green roof, and cedar cladding facade
In a Brooklyn backyard, an off-duty architect builds a structure that tests his attention to the little things.
June 20, 2016
the outer limits paris prefab home living area vertigo lamp constance guisset gijs bakker strip tablemetal panels
In the suburbs of Paris, an architect with an eco-friendly practice doesn’t let tradition stand in the way of innovation.
June 20, 2016