Last year we took a look at tennis great Roger Federer's personal logo (bit of a snooze, frankly), so with the unveiling of top-ranked Novak Djokovic's new logo, I thought we'd check back in. And as Djokovic has gone the extra mile as to have a short video created that demystifyies the logo-designing process, I thought I'd share that, too. Novak hasn't veered too far from Federer territory design-wise. An interlocking N and D comprise his mark, just as an R and an F make up Federer's. But Djokovic seems to be reaching toward some Balkan past (he's Serbian) as filtered through the opening credits of a spy movie for his typeface. The Joker has always had a dramatic streak, but if his flashy duds are any indication, he won't opt for Federer's restraint. Have a look at the video.
May 17, 2012