If you put any stock at all in national stereotypes--we Americans are a bit pudgy, I confess--then you're no stranger to the notion of Swiss precision. Those watches, that typography, and as his first week at the Australian Open has shown, Roger Federer. Fed is perhaps the best to ever play men's tennis, and as those deft drop shots, that stentorian backhand, and oh, those record 16 major titles attest, the guy pretty much has it dialed. Even his on-court garb is choice. The cream blazer at Wimbledon in 2006, then the cardigan in 08. Dapper. But for all his design sense, what is up with his personal logo?
January 24, 2011