A surf shop in New York City? Unexpected, sure, but also incredibly chic. Saturdays NYC was founded by three friends, avid surfers who "saw a massive opportunity to bring the surf scene to the city," says co-founder Josh Rosen. Their first shop opened on Crosby Street in Soho a few years ago, and an outpost opened in Tokyo as well. (And in case you're wondering, "Tokyo's surf scene is a lot like New York City's—it's about 45 minutes to the beach from both places," says Rosen). Next up is another shop in New York in the West Village. The original shop is built out with salvaged wood, slate, and metal, and stocks surfboards, wetsuits, books, art, and the shop's own brand of 50s– and 60s–inspired apparel. There's also a coffee bar, made from found wainscoting and Ikea butcher block, and an appealing patio out back. Here's a peek inside.
March 29, 2012