The multidisciplinary designer Dror Benshetrit specializes in what you might call "sleight-of-hand design." With a twist of the wrist, a little audience participation, or maybe just a change of perspective, his work for clients from Levi's to Cappellini transforms right before your eyes. This year, the Tel Aviv-born Benshetrit joined the ranks of Phillippe Starck and Michael Graves as the latest creative to be corralled into the Target designer stable, with the launch of Dror for Target this month, to be featured at Dwell on Design. We called him at his studio, located on 39th Street in New York's bustling Fashion District, to ask about working with Target, how designers should look to the fashion world for inspiration, and why it's important to touch your possessions every once in awhile.
June 25, 2009