Scottsdale Design District's "Business of Design"
The Scottsdale 68 Design District, Scottsdale, AZ announced a “Business Of Design” conference for the professional interior design community for October 28 and 29, 2010. Designing The Future of Design, a Design Symposium on the Business of Design will feature national speakers addressing the recent challenges to the interior design profession. The event will be held on the campus of the Scottsdale Design District.
The keynote speaker will be Michela O’Conner Abrams, President of Dwell Magazine and Dwell Media, a design and lifestyle media company based in San Francisco, CA. During her presentation “The New Face of Affluence,” Ms. Abrams will show how the economic downturn has created a new consumer mindset. She will provide research that indicates the age of conspicuous consumption and the era of “bling” is no longer relevant.