Design Real, curated by Konstantin Grcic and designed in collaboration with Alex Rich and Jürg Lehni, is the first design-focused show to be presented at the Serpentine Gallery Pavilion.
Grcic's selection of objects was guided by several basic criteria. As the title of the exhibition suggests, all of the selected products are 'real', mass produced items that have a practical function in everyday life. There are no prototypes, concepts or models featured in the exhibition. With few exceptions, all of the products are currently in serial production and are more or less available for individuals to buy. Moreover, all of the objects were conceived within the last ten years. From this starting point, Grcic has brought together a wide range of products with different styles and functions, from furniture and household items to technical and industrial innovations.
Grcic explains: 'good design admits to the deeper insight that beyond performing a purpose in a good way, the purpose itself has to be good. All 43 items in the exhibition fulfil this idea in their own way. The relevance a product has to our life lies not only in its use, but also in how far we identify with it. A good product becomes part of our culture.'