The 2011 New Face of Affluence Survey: Top Line Release
Today’s affluent market is more complex than ever, presenting marketers with new opportunities and new challenges. The 2011 New Face of Affluence Tracking Survey, reports on the emerging trends and shifting attitudes and behaviors of “New Affluents” over the last year. New Affluents reveal what’s on their minds, what’s in their wallets, what “luxury” means to them. Is “green” dead? Which brands reflect their values? Which are today’s “status” brands? Which brands offer brand “experiences,” not just a product or service? Find out why.
This thought-provoking download of new insights is sure to affect how you market to your customers all year long.
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