Dwell Party Highlights: Celebrating Prefab Design at SXSW Eco

written by:
October 10, 2012

What better place for Dwell to host our SXSW Eco party than a prefab pop up at the design complex of the woman who founded the Austin Modern Home Tour? Go behind the scenes in our story and slideshow to learn more about the venue and the event.

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  Bright white Flux chairs stand at attention the day of the party.

    Bright white Flux chairs stand at attention the day of the party.

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  A behind the scenes moment: Last minute party preparations with Dwellers Nuala Berrells and Sara Ost (center); team members from Sett Studio, GoodLife Team, and WakaNINE make last minute adjustments as the line outside grew around the block.

    A behind the scenes moment: Last minute party preparations with Dwellers Nuala Berrells and Sara Ost (center); team members from Sett Studio, GoodLife Team, and WakaNINE make last minute adjustments as the line outside grew around the block.

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  The first guests arrive for the prefab walk through.

    The first guests arrive for the prefab walk through.

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  As the doors opened and night fell, the crowd began to grow. Some noshed on vegan local food truck fare while others headed for the prefab walkthrough.

    As the doors opened and night fell, the crowd began to grow. Some noshed on vegan local food truck fare while others headed for the prefab walkthrough.

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  The view from near the DJ booth.

    The view from near the DJ booth.

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  Guests step up to tour two of the prefabs and chat with Sett Studio, Dwell, and GoodLife Team members.

    Guests step up to tour two of the prefabs and chat with Sett Studio, Dwell, and GoodLife Team members.

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  Two happy SXSW Eco attendees smile for the camera.

    Two happy SXSW Eco attendees smile for the camera.

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  The rear prefab (completed the day of the event) is perched in front of a large geometric cabana structure which housed the margarita bar.

    The rear prefab (completed the day of the event) is perched in front of a large geometric cabana structure which housed the margarita bar.

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  As seen from the entrance, the venue grounds glowed thanks to a custom, multicolored installation from David Trubridge and WakaNINE.

    As seen from the entrance, the venue grounds glowed thanks to a custom, multicolored installation from David Trubridge and WakaNINE.

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  Bartender Elisabeth Champagne serves organic margaritas and muddled jalapeno-cucumber cocktails to thirsty guests.

    Bartender Elisabeth Champagne serves organic margaritas and muddled jalapeno-cucumber cocktails to thirsty guests.

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  Pop up attendees line up for free vegan eats including an arugula and fried-green-tomato salad from Lucky J's restaurant, a local food truck favorite owned by Jason Umlas. (Special thanks from Dwell to Wade Beesley for coordinating!)

    Pop up attendees line up for free vegan eats including an arugula and fried-green-tomato salad from Lucky J's restaurant, a local food truck favorite owned by Jason Umlas. (Special thanks from Dwell to Wade Beesley for coordinating!)

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  COOLHAUS was in the house, serving up scrumptious vegan architectural ice cream sandwiches.

    COOLHAUS was in the house, serving up scrumptious vegan architectural ice cream sandwiches.

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  A group of party guests.

    A group of party guests.

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  At left, Dulce Vida owner Richard Sorenson, our generous event alcohol sponsor, toasts to prefab with guests.

    At left, Dulce Vida owner Richard Sorenson, our generous event alcohol sponsor, toasts to prefab with guests.

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  The GoodLife Team crew.

    The GoodLife Team crew.

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  The Sett Studio crew, including designer Kimber Reed and founder Mike Speciale (center right). Wardrobe for Reed and Dwell was provided by sustainable fashion house Allison Parris.

    The Sett Studio crew, including designer Kimber Reed and founder Mike Speciale (center right). Wardrobe for Reed and Dwell was provided by sustainable fashion house Allison Parris.

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  Maranda Pleasant, publisher of Origin Magazine, introduces the award-winning DJ Spooky (Paul Miller).

    Maranda Pleasant, publisher of Origin Magazine, introduces the award-winning DJ Spooky (Paul Miller).

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  DJ Spooky laying the beats.

    DJ Spooky laying the beats.

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  At night's end, guests kicked up their heels and danced.

    At night's end, guests kicked up their heels and danced.

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