directed by Adrian Lazarus and Nicky Felbert, produced by Mercury Productions
This short fashion film won the Most Beautiful Object in South Africa competition, which the public votes for via text messaging. Shot on location at Cape Town’s Truth Coffee café, its steampunk aesthetic was designed by Haldane Martin. It’s the first year that a film has been nominated (feature-length Four Corners was also in the running), which seems fitting, given that this was also the inaugural year of the Design Indaba Film Festival. The dozen nominees for Most Beautiful Object in South Africa spanned a wide number of genres, including media and tech, as well as the more expected furniture, dresses, and jewelry.