Swiss Design Talk in SF

I'll be at Swissnex San Francsicso today, February 10th, to lead a panel discussion of Swiss design to help kick off an exhibition of the winners of the 2009 Swiss Design Awards. I had a great time in Los Angeles last month moderating a similar talk, and this one promises to be as good. In addition to Swiss Design Award director Heidi Wegener I'll be joined by Lukas Scherer of Shibuleru, Claude Zellweger a partner at One and Co, and Wilhelm Oehl of Eight Inc

The HTC Touch Diamond phone designed by Claude Zellweger. It won a 2009 Swiss Design Award.
The HTC Touch Diamond phone designed by Claude Zellweger. It won a 2009 Swiss Design Award.

Not only will we be talking about the Swiss Design Awards, and what they mean to those that win them (Zellweger took a 2009 prize for a cell phone he designed for HTC), but we'll talk about Swiss design as a brand, how Swiss designers are perceived in the market, and what it even means to be a Swiss designer when you live in San Francisco designing objects to be made in China.

The event is free though you'll need to RSVP. Hope to see you all there.

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