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January 27, 2012

Dwell brought its modern design prowess to the Sundance Film Festival in Park City, Utah, last weekend by kitting out a happening lounge at 427 Main Street. With the help of San Francisco interior designer David Mast and the good offices of Brent Jespersen and Ryan Church of Jespersen Design and Poliform SLC, we transformed an old restaurant into one of the hottest hangouts in town. The space was done in conjunction with the Gansevoort Group and the One Group and over the course of the weekend it held premiere parties, star-studded dinners, and a conversation with the Oscar-nominated director Mark Kitchell who came to talk about his new documentary on the environmental movement, "A Fierce Green Fire." The design of the space was a big hit—Ethel Kennedy stopped in and praised it—and it was great fun being in the thick of all the Sundance action. Check out the slideshow to see more.

Designs from Poliform and Gandia Blasco helped define the lounge designed by David Mast in association with Brent Jespersen of Jespersen Design in Salt Lake City. The sofa at left is the Dune, the side table is the Yard table, the chairs are Camilla arm c
Designs from Poliform and Gandia Blasco helped define the lounge designed by David Mast in association with Brent Jespersen of Jespersen Design in Salt Lake City. The sofa at left is the Dune, the side table is the Yard table, the chairs are Camilla arm chairs, and the coffee table is the Ala bench, all from Poliform.
Courtesy of 
Michael Stewart
1 / 11
Mast nestled sculptural succulents in planters from Gandia Blasco, which held court next to one of the most lolled upon pieces of furniture in the entire lounge, the Big Bug from Poliform.
Mast nestled sculptural succulents in planters from Gandia Blasco, which held court next to one of the most lolled upon pieces of furniture in the entire lounge, the Big Bug from Poliform.
Courtesy of 
Michael Stewart
2 / 11
On Sunday night Dwell hosted a conversation with Oscar-nominated documentary film director Mark Kitchell. Kitchell is showing his new film "A Fierce Green Fire" this year at Sundance and I talked with him about the movie in front of a big audience. The ar
On Sunday night Dwell hosted a conversation with Oscar-nominated documentary film director Mark Kitchell. Kitchell is showing his new film "A Fierce Green Fire" this year at Sundance and I talked with him about the movie in front of a big audience. The art on the wall behind us is by the young Salt Lake City artist Justin Wheatley.
Courtesy of 
Michael Stewart
3 / 11
Kitchell was previously nominated for an Oscar for his film "Berkeley in the Sixties" and in addition to directing "A Fierce Green Fire," he also wrote the lyrics to the movie's theme song.
Kitchell was previously nominated for an Oscar for his film "Berkeley in the Sixties" and in addition to directing "A Fierce Green Fire," he also wrote the lyrics to the movie's theme song.
Courtesy of 
Michael Stewart
4 / 11
More partygoers recline on a Soho sofa from Poliform, with the Anglophilic Hey Jack tile from FLOR underfoot.
More partygoers recline on a Soho sofa from Poliform, with the Anglophilic Hey Jack tile from FLOR underfoot.
Courtesy of 
Michael Stewart
5 / 11
Musicians Tommy Lee (second from left) and Deadmau5 (second from right) repose on a Soho sofa from Poliform in the Vevo Powerstation end of the lounge.
Musicians Tommy Lee (second from left) and Deadmau5 (second from right) repose on a Soho sofa from Poliform in the Vevo Powerstation end of the lounge.
Courtesy of 
2012 Todd Williamson
6 / 11
Brent Jespersen and Ryan Church, the gents at Poliform SLC, provided the furniture for the lounge, and it turns out their delivery system is as modish and welcome as the stylish furniture. Here it is loading into the space on Main Street in Park City.
Brent Jespersen and Ryan Church, the gents at Poliform SLC, provided the furniture for the lounge, and it turns out their delivery system is as modish and welcome as the stylish furniture. Here it is loading into the space on Main Street in Park City.
7 / 11
Over the course of the weekend the lounge hosted a panoply of events. Here's a snap of the official premiere dinner of the film "For a Good Time Call" with director Lauren Miller, screenwriter Katie Anne Naylon, and actress Sugar Lyn Beard posing on a Soh
Over the course of the weekend the lounge hosted a panoply of events. Here's a snap of the official premiere dinner of the film "For a Good Time Call" with director Lauren Miller, screenwriter Katie Anne Naylon, and actress Sugar Lyn Beard posing on a Soho sofa from Poliform.
Courtesy of 
Michael Stewart
8 / 11
Courtesy of 
Michael Stewart
9 / 11
A fan of Dwells adorn the Ala bench from Poliform with tabletop accents from Z Gallerie.
A fan of Dwells adorn the Ala bench from Poliform with tabletop accents from Z Gallerie.
Courtesy of 
Michael Stewart
10 / 11
Actor Danny Glover spent a bit of time in the cosmetics firm Fresh's end of the lounge. <br /><br /><p><em><strong>Don't miss a word of Dwell! Download our </strong></em><a href="http://itunes.apple.com/us/app/dwell/id411793747?mt=8"><em><strong> FREE app
Actor Danny Glover spent a bit of time in the cosmetics firm Fresh's end of the lounge.

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Courtesy of 
2012 Todd Williamson
11 / 11
Designs from Poliform and Gandia Blasco helped define the lounge designed by David Mast in association with Brent Jespersen of Jespersen Design in Salt Lake City. The sofa at left is the Dune, the side table is the Yard table, the chairs are Camilla arm c
Designs from Poliform and Gandia Blasco helped define the lounge designed by David Mast in association with Brent Jespersen of Jespersen Design in Salt Lake City. The sofa at left is the Dune, the side table is the Yard table, the chairs are Camilla arm chairs, and the coffee table is the Ala bench, all from Poliform.

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