In 2005, Michael Ress took over management of Schönbuch. He is the proprietor of Ress Möbelwerkstätten, the furniture manufacturer based in Bad Königshofen Germany. Family-owned for six generations, the company has been a Schönbuch business associate for many years. Since it was established in 1960, Schönbuch has gained a high reputation as a specialist supplier of entrance-area furniture. With his thorough knowledge of the market and international management experience, Michael Ress in conjunction with Carolin Sangha has steadily updated the collection, so that Schönbuch is now aligned with international market needs in every area. All its CI elements have been redesigned: wordmark, communication media and paths, product presentation and approach to the end-user. For the Schönbuch collections of the future, the notable designer personalities that have so far worked for Schönbuch are now being joined increasingly by new international stars of the design scene.
This successful relaunch is confirmed by continually high growth rates and the penetration of new markets, but also by a positive echo in the media, numerous design awards and an enhanced international brand presence. All these factors have strengthened trade and public awareness of the brand.