In 2005, Ronel Jordaan, having been a textile designer for 26 years, began researching the possibilities of using felt as a creative medium. Entirely selftaught and following her own creative instincts, she began to turn fine gossamer thread into robust felted forms. By patiently rubbing and coaxing threads of pure wool into shapes in nature that inspire her, she found her direction and started a small home industry. Next she trained a handful of women to help her. Recognized for their originality and design uniqueness, her creations found an immediate market. Within a year she sought bigger premises and a year after that she needed to expand further. She has applied the felting process to create a panoply of textures and shapes, of leaves and flowers, webs, thorns, hides and bark. The most recognizable of all her products are her pebbles and rocks. Her range is continually expanding, from accessories, scarves, shawls and wraps to household objet, carpets, lamps, and throws (See Product Range). Registering her own trademark, the Ronel Jordaan™ label is today found across the western world, from Canada, to the US, London, Paris, through Germany, the Netherlands and Italy.