eGeneration is a fourteen-year-old store dealing in Mid-Century vintage furniture, with a focus on the 50's. The store specializes in vintage pieces from American and Danish designers, such as Florence Knoll, George Nelson, Edward Wormley, Jens Risom, Milo Baughman, Hans Wegner, Arne Jacobsen and Borg Mogensen. The store combines a large selection of everyday pieces with hard to find collectibles, but what really makes it unique among Mid-Century outlets is the consistency in selection, style and price.
reGeneration owners Christine Miele and Valerie Guariglia, sold their furniture at the flea markets and to other dealers before opening their first store in the East Village in 1993 on a shoestring budget and with a little help from friends.
Four years later Miele and Guariglia opened a second store on Renwick Street in west SoHo, the first store to open its doors in the area, best known at the time for its hot dog trucks and industrial warehouses. The Renwick Street space, a converted sausage casing factory, was originally intended as a warehouse for their expanding business. However, it soon became their second store. When the Renwick Street location became busier than the flagship store, they closed the original space. Their solid reputation among the Mid-Century furniture movement has meant that reGeneration has become a destination for furniture buffs, consumers and designers alike.
Over the past year, reGeneration has expanded from one to two floors to accommodate their huge selection of Mid-Century finds.
You may have seen their furniture and not even known it because reGeneration is often the place film and commercial set designers go when searching for a highly stylized Mid-Century look.
ReGeneration also offers a new line of 50's-inspired beds, sofas, wall units and rugs made to order. This collection was created to bridge the gaps that existed between 50's style and today's needs. Florence Knoll herself claimed to have begun designing because there were staples missing at Knoll. Her classic quilted sofas and trademark marble topped credenzas were inspired by everyday needs for simple, useful, transitional items. She left the flashy designer pieces to others.