Overview

PUMA has the long-term mission of becoming the most desirable Sportlifestyle company. The aim of Phase IV of PUMA’s long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sportlifestyle brands.

We will achieve our goals by continuing to do what we have always done – harnessing our resources and experiences to provide our consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.