The eyewear designer Selima Salaun and I began a creatively driven side-project (called Project Selima & Matt) aimed to help select art organizations and nonprofits.
In September of 2009, we introduced our first project with the art magazine, The Thing Quarterly, and the writer Jonathan Lethem. A limited-edition pair of eyeglass frames with text on the interior arms was created. The text relates to Jonathan's book, CHRONIC CITY. The eyeglass frames and case were sent to subscribers and are being sold individually at select retailers. All proceeds benefit The Thing Quarterly.
The Thing is a quarterly periodical in the form of an object. Each year, four artists, writers, musicians or filmmakers are invited to create an everyday object that somehow incorporates text. The object is reproduced and hand wrapped at wrapping parties and then mailed to the homes of the subscribers with the help of the United States Postal Service.
Our second project with the Brooklyn Superhero Supply Co. will become available in July.