Overview

Luke Pedersen and James Lennard formed their furniture-design business in Cape Town in 2008. Drawing on their Scandinavian heritage and a mutual appreciation for traditional African craftsmanship, the duo have helped satisfy a growing demand for homegrown South African design by creating deceptively simple furniture, much of which fuses varnished steel with oak, ash, and other woods. By 2010, successful but not yet able to afford a traditional showroom, Pedersen and Lennard struck upon a novel workaround: They opened Field Office, a downtown Cape Town coffee shop that doubles as a showcase and retail outlet for their furniture.