Overview

Founded in 1999 by Yves Behar, fuseproject is an award-winning industrial design and branding firm with offices in San Francisco and New York.

The studio takes a long-term, strategic approach to developing and enhancing brands...we create brand-building innovations by developing conceptual narratives and messages that are communicated through a product's experience.

We are fostering change, and supporting the evolution of the brands we work with through positioning strategies implemented in industrial design, packaging, graphics, naming, UI and environmental design. Our clients benefit from this approach through our ability to provide a broader view of a product design and branding program. Our breadth of service is both broad and deep, from an overall branding program, incorporating marketing strategies and communication tactics, to product design.