Antenna Design was founded in 1997 by Masamichi Udagawa and Sigi Moeslinger. Antenna's people-centered design approach aims to make the experience of objects and environments more meaningful and exciting. Projects range from public to commercial, from applied to exploratory. Antenna's design approach, incorporating rapid prototyping and user involvement, helps understand human behavior, which is particularly important when designing the unfamiliar, elicited by new technology. In the public sector Antenna designed three new fleets of subway cars for New York City, all of which are in service now. Antenna has also designed hardware and screen-interface for various automated ticket vending machines for the Metropolitan Transportation Authority of New York.