Design is a true vocation for Alias, even in the choice of its designers, who today are wellknown international names, from different generations and with different training and provenance: Giandomenico Belotti, Mario Botta, Carlo Forcolini, Alberto Meda, Paolo Rizzatto, Riccardo Blumer, Jasper Morrison, Alfredo Häberli, Tamar Ben David. Over the years, the company has established an excellent special working relationship with each of these names, and the Alias natural inclination towards experimentation has fostered in every project the development of each designer’s own particular qualities. The international success of the Alias brand is based on the on-going work of the company in developing creative research and product quality, the latest technology and solid production capacity, communication image, marketing intuition and estensive distribution experience. Since 2001 Alias has been part of the Cassina group, which was recently bought out by Poltrona Frau, which has strengthened the position of the brand in the Italian and international sphere, increasing its prospects in coherence with Alias choices that have always been directed at high quality made in Italy design production. An industrial structure based on extensive experience, Alias, together with its staff, has also been able to foster the on-going development of its production sector. Alias products sold every year are proof of the company’s solid ability to produce and its ability to manage independently all the production and distribution phases. Alias distributes its products in 50 countries and has about 1000 furniture stores. Alias design collections are the natural response to the widest range of interior and exterior requirements, the home and contract, communal areas and areas for communities. A light shape that is simple and rigorous, that always has its own well-defined character, based on the original mix of project research and design, innovation of materials and production technology. This is where the quiet charisma of Alias products comes from, making its by now historical items always up-to date and its new projects immediately recognisable.