Color 101: Brand New Color

Originally published in 

The fact that your car is tinted a subtle silver or that 
your running shoes have vibrant orange stripes flaring up their sides is hardly a design afterthought.

Indeed, the shades of products are considered every bit as carefully as their shapes. Color designer and graphic artist Beatrice Santiccioli, a renowned expert in her field, whose client list includes Swatch, Herman Miller, Biomega, Gilbert Paper, and Nike, talks about what it means to be professionally awash in hues.

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