101 Being Green
Even for sustainability's greatest proponents, going green isn't necessarily a walk in the park. Dwell explores what it takes to be truly environmental.

Even for sustainability's greatest proponents, going green isn't necessarily a walk in the park. Dwell explores what it takes to be truly environmental.

Sustainability may be the buzzword du jour, but how can you tell if a product is as green as it’s cracked up to be?
For years, as the author of books on eco-home design and a founder of two environmental general stores, I’ve been advocating sustainable design to others.
Thirty years from now, there will be no more oil. But that’s, like, 30 years from now, and by then we’ll all be driving hydrogen cars, teleporting to space hotels, and eating blue foods while wearing white unitards, right?
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The Architecture + Design Museum in Los Angeles presents SOUPERgreen, an exhibition of new architectural work that offers a compelling alternative to the conventional idea of “being green.” Highlighting the fact that technology is a key factor in the environmental crisis—to some a main cause, to others the best answer—this work questions the corresponding ways “green technology” is normally cast as a form of penance, and asked to “solve the problem” (as in “please- make-it-go-away-I-don’t-want-to-hear-about-it”). Instead, these five projects promote an attitude that looks at technology as a uniquely human means of expression, through which the “natural”—in its broadest sense—can be engaged and made more visible.
In contrast, SOUPERgreen features five architectural propositions that explore the way that technology—reviled by many as the source of the environmental problem and revered by others as its potential solution—can promote and enhance a far more constructive engagement between architecture and the environment. The SOUPERgreen exhibition features newly completed projects by Doug Jackson, Wes Jones, Aryan Omar, Steven Purvis, and Randolph Ruiz—five architects and designers who have each produced widely publicized and celebrated work renowned for its emphasis on the expressive and transformative potential of technology.
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