ICFF Report: The Anti-Design Movement
Two years ago the product designers Jasper Morrison and Naoto Fukasawa first exhibited Super Normal, a collection of inconspicuous designs that enhance our everyday lives, like paperclips, thermometers and bicycle handlebars. They assembled Super Normal as a manifesto, a reaction against a design culture that had grown increasingly overheated and out of touch with commonplace needs.
“These objects were normal, but somehow special,” Morrison told me today at the Vitra showroom in the Meatpacking District of New York, where Super Normal will go on exhibit tomorrow. “I far prefer them to any design object I’ve ever bought.”
As the design world converges on New York for the International Contemporary Furniture Fair, which opens tomorrow, Super Normal is at the center of a backlash against the determinedly outlandish work by designers with pop star profiles like Marcel Wanders and Jaime Hayon, which have dominated media coverage over past years.
“These objects were normal, but somehow special,” Morrison told me today at the Vitra showroom in the Meatpacking District of New York, where Super Normal will go on exhibit tomorrow. “I far prefer them to any design object I’ve ever bought.”
As the design world converges on New York for the International Contemporary Furniture Fair, which opens tomorrow, Super Normal is at the center of a backlash against the determinedly outlandish work by designers with pop star profiles like Marcel Wanders and Jaime Hayon, which have dominated media coverage over past years.
Posted by: Michael Cannell on May 16, 08 at 01:23 PM PDT
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