Concrete Art
In a prime example of the blogosphere’s power to fan the flames of ill-informed enthusiasm, one of our favorite blogs, Materialicious recently posted a design concept by the 3D Design and Visualization Studio, Transparent House. The concept, Concrete Art, takes the classically minimal poured concrete floor and throws in a decorative embellishment inline with today’s Rococo tendencies.
I called Transparent House to get the lowdown on how this floor detailing is actually executed. Christie Wang, the company’s business development director, was not the least surprised by my phone call. Indeed, a number of parties have been calling to commission a curlicued floor only to be reminded that Transparent House is an architectural rendering studio. Seeking ways to advertise the studio’s impressive visualization capabilities, the founders frequently engage in conceptual projects just like this. It turns out the line between the virtual and the real is becoming as fine as an acid-etched pixel.
I called Transparent House to get the lowdown on how this floor detailing is actually executed. Christie Wang, the company’s business development director, was not the least surprised by my phone call. Indeed, a number of parties have been calling to commission a curlicued floor only to be reminded that Transparent House is an architectural rendering studio. Seeking ways to advertise the studio’s impressive visualization capabilities, the founders frequently engage in conceptual projects just like this. It turns out the line between the virtual and the real is becoming as fine as an acid-etched pixel.
Posted by: Brian Fichtner on May 13, 08 at 12:28 PM PDT
what a great work of art!
Posted by concrete floors in florida on 08/20/08 06:43PM PDT
But it has been done before - and not just as renderings... check out the work of artist Mikael Göransson: http://www.mikaelgoransson.com/
Posted by Erik Berg on 05/14/08 02:18PM PDT
WOOHOO!
Posted by on 05/14/08 10:54AM PDT
WOOHOO!
Posted by on 05/14/08 10:54AM PDT
nice
Posted by nice on 05/14/08 04:29AM PDT
nice
Posted by nice on 05/14/08 04:29AM PDT
Wow, great idea. Would love to hear if they decide to cross over that line and produce more
Posted by Holly the modern Scandinavian girl on 05/13/08 06:27PM PDT
Oohh I love this idea!!!
Posted by on 05/13/08 05:33PM PDT
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