Noticed: Debrand Movement
I once had a friend who would compulsively remove all of the brand labels from her toiletries. The resulting array of matte white bottles resembled a photo spread from Adbusters, the anti-consumerism magazine. The first time I saw this, I was perplexed. How did she manage to avoid styling her hair with exfoliant? Had she developed an intuitive understanding of the product to container relationship?
The question recently came to mind again while using the bathroom at another friend’s apartment. Perched on the vanity were two generic bottles that had been self-labeled: “Face” and “Fingers.” Though each clear container held a different color liquid, apparently guests were having some difficulty distinguishing their functions.
Now, for anyone wishing to jump on the anti-brand bandwagon, there’s a new website called Debranded Home, which features a how-to blog for creating your own toiletries, such as shampoos and soaps. More to the point, they’re selling two styles of reusable bathroom labels for debrand beginners who haven't memorized every bottle on the shelf. Will the kitchen be next on the list?
(via Mocoloco)
The question recently came to mind again while using the bathroom at another friend’s apartment. Perched on the vanity were two generic bottles that had been self-labeled: “Face” and “Fingers.” Though each clear container held a different color liquid, apparently guests were having some difficulty distinguishing their functions.
Now, for anyone wishing to jump on the anti-brand bandwagon, there’s a new website called Debranded Home, which features a how-to blog for creating your own toiletries, such as shampoos and soaps. More to the point, they’re selling two styles of reusable bathroom labels for debrand beginners who haven't memorized every bottle on the shelf. Will the kitchen be next on the list?
(via Mocoloco)
Posted by: Brian Fichtner on May 11, 08 at 12:00 PM PDT
