Opening: Muji in New York - Dwell Blog

After much anticipatory chatter, Muji opens its first U.S. store today in the SoHo neighborhood of New York. Fittingly enough, the Muji store, at 455 Broadway, is a block from the Uniqlo clothing store, another Japanese outlet known for simple and conspicuously affordable designs.

For years, Muji’s minimalist stationary and furniture, like the cardboard speakers shown above, has had a cult following here, largely because it styled itself as a utilitarian non-brand. The Muji logo doesn’t appear on any of its products, and until now they were hard to find outside the MoMA store.

They won’t be hard to find much longer. A second Muji store will open in the recently opened New York Times building on Eighth Avenue next month, and the company says it will soon expand beyond its New York beachhead.

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Posted by: Michael Cannell on Nov 16, 07 at 06:36 AM PST