Réveille Coffee Company Truck
I confess it, friends, despite growing up in a small hill town in Northern California, my four plus years of living in San Francisco have taken their toll. And now, like every other member of this town, I have developed a pair of crippling weaknesses. The siren song of fancy coffee and the Kryptonite of the latest food truck hold crippling sway over me, calling me near and breaking me down. Toss in a bit of industrial chic high design and I'm a sucker. Suffice it to say I've been to the Pacific Street parking spot of the new Réveille Coffee more than a couple times already.
The project of Marin County-born brothers, Réveille Coffee is the mobile caffeine unit Tommy and Christopher Newbury started in early December. They turned a former DHL delivery truck--Tommy showed me a spot where the blazing yellow paint is still visible--into a minimalist's dream.
"We knew we wanted to use teak," said Tommy, "because we needed something that would stand up to the elements."
"A lot of our inspiration came from APC," he told me. "I like that really simple color scheme."
"That's the part of the design that took the longest, the layout," he said. "Everything in here has to be super efficient"
The biggest design limitation came in the form of health codes. Tommy noted that he can't prepare food near the window, or place the generator precisely where he wanted to because of the state's rules and regulations.
"The only time I bump into my brother is when I have to get milk from out of the fridge," he said. "I wanted the milk to be under the espresso machine, but because of codes we had to put the generator there."
If you're in San Francisco, stop in to Réveille Coffee in the parking lot on Pacific St. between Sansome and Battery. They'll brew you up a fine cup of Four Barrel coffee, and answer any questions you've got about their truck.