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Logo Showdown

I recently spent an afternoon merrily clicking my way through 'Brand New,' a website manned by Bryony Gomez-Palacio and Armin Vit, two graphic designers who dedicate themselves to, among other things, chronicling and critiquing redesigns and new designs of corporate and brand identities. More than a "logo bitch-fest," as their website puts it, their perspectives on the logos and packaging, new and old, are as entertaining as they are clever and incisive. Take a look.

VERDICT: "Adding the bangs on the first profile really helps in making this logo more contemporary, as the old profile, with the hair pulled back, made the girl too matronly. The perkier nose is cuter and the lips look a little less numb. The one thing that stands out more in this revision is the length of the necks, where they feel a little too stretched in this rendition by being so angular, whereas before the effect was diminished by the curvature."

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