written by:
photos by:
July 2, 2010

It’s quite a feat to transform the interior of a convention hall—vast and fluorescently lit—into a feel-good lounge-y space that truly brings the outside in. The Dwell on Design booths were bustling, but the Outdoor area was a popular spot to sit and feel the (artificial) grass beneath your feet and admire the vertical gardens. Here are a few shots of the greenest show floor you ever did see.

 

1 / 18

dod2010-outdoor-shades-laure.jpg

<a href="http://www.shadesofgreenla.com">Shades of Green</a>'s ethereal shower of Tillandsia.
Shades of Green's ethereal shower of Tillandsia.
Photo by 
2 / 18

dod2010-outdoor-iqhause-exterior.jpg

All 320 square feet of the IQ Haus by DNA European Design Studio were packed with people checking out the space. The modular units are made from shipping containers that can be combined like Legos to create a larger home.
All 320 square feet of the IQ Haus by DNA European Design Studio were packed with people checking out the space. The modular units are made from shipping containers that can be combined like Legos to create a larger home.
Photo by 
3 / 18

dod2010-outdoor-IMG_1324.jpg

<p>Pebbles, by Eva Sobesky of <a href="http://eisstudio.com/main/">EIS Studio</a>, were a huge hit with kids and anyone less looking for a lounge. Nice complement to the <a href="http://www.synlawn.com/">SYNLawn</a>, too.</p>

Pebbles, by Eva Sobesky of EIS Studio, were a huge hit with kids and anyone less looking for a lounge. Nice complement to the SYNLawn, too.

Photo by 
4 / 18

dod2010-outdoor-olive-tree-crop.jpg

A gigantic ancient olive tree was accessorized with a few Hanging Circle Pots, which are available for purchase from 
<a href="http://www.pottedstore.com/">pottedstore.com</a>.
A gigantic ancient olive tree was accessorized with a few Hanging Circle Pots, which are available for purchase from pottedstore.com.
Photo by 
5 / 18

dod2010-outdoor-fyto-wall-laure-joliet.jpg

<a href="http://designecology.com">Design Ecology,</a> a design-and-install service from the Bay area, installed a vertical garden by <a href="http://fytowall.com/default.htm">Fytowall</a>. The system has built-in irrigation and works on a grid (the plant
Design Ecology, a design-and-install service from the Bay area, installed a vertical garden by Fytowall. The system has built-in irrigation and works on a grid (the plants actually sit an inch or two away from the wall). That means that if a part of the wall dies or is damaged, it's easy to swap it out with a new tile.
Photo by 
6 / 18

dod2010-outdoor-woolly-pocket-closeup.jpg

Loving the new bright-blue Peacock color that <a href="http://www.woollypocket.com">Woolly Pocket</a> just introduced. Shown here on the Islands planters, the hue also comes on their very popular vertical varieties, and all of their indoor:outdoor flexibl
Loving the new bright-blue Peacock color that Woolly Pocket just introduced. Shown here on the Islands planters, the hue also comes on their very popular vertical varieties, and all of their indoor:outdoor flexible products are made from 100% recycled plastic bottles.
Photo by 
7 / 18

dod2010-outdoor-people-entering-reclaimed-space.jpg

Always a big draw—the 400-square-foot modular home created from salvaged materials by <a href="http://reclaimedspace.com/">Reclaimed Space</a>.
Always a big draw—the 400-square-foot modular home created from salvaged materials by Reclaimed Space.
Photo by 
8 / 18

dod2010-outdoor-bed-laure-joliet.jpg

<p>The Private Cloud Bed, by German designer Michael Kloker, made its <a href="http://www.bonluxat.com/a/michael-kloker-and-manuel-kloker-private-cloud-bed.html">debut at ICFF</a>. It rocks with slight prompting and can hold up to 6 people.  <br />

The Private Cloud Bed, by German designer Michael Kloker, made its debut at ICFF. It rocks with slight prompting and can hold up to 6 people.  

Photo by 
9 / 18

dod2010-outdoor-snow-peak-iron-grill.jpg

It's no surprise that <a href="http://www.snowpeak.com/">Snow Peak</a> won an ICFF Editors' Choice award this year for their outdoor collection, which is extensive and modular, and makes one want to brave the great outdoors. This Iron Grill Table can carr
It's no surprise that Snow Peak won an ICFF Editors' Choice award this year for their outdoor collection, which is extensive and modular, and makes one want to brave the great outdoors. This Iron Grill Table can carry different units, like a double burner stove, spice rack, and single barbecue box, and when it's time to go home the legs come off and the whole thing can fit in your trunk.
Photo by 
10 / 18

dod2010-outdoor-gregg-fleischman-birch-playhouse.jpg

Made from Latvian Birch plywood and coming completely flat-packed, Gregg Fleishmann's hut-like structure takes only a little over five hours to put together. It's a playful solution to housing, says Fleishmann, who also made a splash in the Modern Family
Made from Latvian Birch plywood and coming completely flat-packed, Gregg Fleishmann's hut-like structure takes only a little over five hours to put together. It's a playful solution to housing, says Fleishmann, who also made a splash in the Modern Family Zone with his M-4 Playgoda.
Photo by 
11 / 18

dod2010-outdoor-royal-botania-portrait.jpg

This might be the only shot of The Wave, a hammock-and-sun-shade by <a href="http://www.royalbotania.com/">Royal Botania</a>, that doesn't have a blissed out person swaying inside. It was a huge hit for weary show-goers.
This might be the only shot of The Wave, a hammock-and-sun-shade by Royal Botania, that doesn't have a blissed out person swaying inside. It was a huge hit for weary show-goers.
Photo by 
12 / 18

dod2010-denim-outdoor-portrait.jpg

<a href="http://designecology.com/">Design Ecology</a>'s prototype drying rack, festooned with Levi's.
Design Ecology's prototype drying rack, festooned with Levi's.
Photo by 
13 / 18

dod2010-outdoor-campaign-furniture-company-laure-joliet.jpg

<br />
Chairs from <a href="http://www.campaignfurniturecompany.com/">Campaign Furniture Company</a>, a family-owned operation from Santa Cruz, California. <br />
<br />
Chairs from Campaign Furniture Company, a family-owned operation from Santa Cruz, California.
Photo by 
14 / 18

dod2010-outdoor-root-pouch-laure-joliet.jpg

A living wall by <a href="http://rootpouch.com/">Root Pouch</a>, a company that produces a variety of eco-friendly plastic alternatives.
A living wall by Root Pouch, a company that produces a variety of eco-friendly plastic alternatives.
Photo by 
15 / 18

dod2010-outdoor-overall-planters-laure-joliet.jpg

San Diego–based company <a href="http://www.architecturalpottery.com/">Vessel Architectural Pottery</a>, exhibiting at Dwell on Design for the first time, displayed their mid-century inspired pottery. Each piece is made from clay and fire only&mdash
San Diego–based company Vessel Architectural Pottery, exhibiting at Dwell on Design for the first time, displayed their mid-century inspired pottery. Each piece is made from clay and fire only—no plastic or polymers, or chemicals.
Photo by 
16 / 18

dod2010-outdoor-installation-formla.jpg

An assemblage of succulents and other water-wise citizens inside a custom planter by <a href="http://www.formlainc.com/sitemap//">FormLA Landscaping</a>.
An assemblage of succulents and other water-wise citizens inside a custom planter by FormLA Landscaping.
Photo by 
17 / 18

dod2010-outdoor-portrait-little-girl.jpg

Fun for the whole family in Dwell Outdoor! <a href="http://www.woollypockets.com/">Woolly Pockets</a> and an air plant mobile were just a few of the eye-catching attractions on display.
Fun for the whole family in Dwell Outdoor! Woolly Pockets and an air plant mobile were just a few of the eye-catching attractions on display.
Photo by 
18 / 18

You May Also Like

Join the Discussion

Loading comments...