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Parsons The New School For Design
79 Fifth Avenue
New York, 10003

To mark the launch of its new MFA in Transdisciplinary Design, the School of Design Strategies at Parsons The New School for Designand The Museum of Modern Art, in partnership with International Flavors & Fragrances, will present HEADSPACE, a daylong symposium on the conception, impact, and potential applications of scent and design.

Why is it that designers rarely utilize the sense of scent in their work? Is there something about it that makes it difficult to work with? Hard to control? Deeply unknowable? Is scent beyond representation and representational thinking? Does it defy our ability to work meaningfully with it?

These are some of the questions that are driving a symposium that will be held at Parsons The New School for Design on March 26, 2010. HeadSpace: On Scent as Design is a collaboration between the Transdisciplinary Design graduate program in the School of Design Strategies at Parsons, MoMA, International Flavors and Fragrances (IFF) and the science and culture magazine SEED. It is a follow up to their collaborative event held two years ago entitled Mind08. This year’s event will feature designers, scientists, artists, theorists, and fragrance industry professionals in a all-day, wildly eclectic program. The formulation and articulation of the project has been a collaboration along with Laetitia Wolff from Parsons, Paola Antonelli from MoMA, Veronique Ferval from IFF, Eva Wisten from SEED and the film-maker Jane Nisselson of Virtual Beauty.

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