American Trademarks
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Easily one of the most iconic logs of the 1960s, James Bond's 007 trademark still feels groovy, sexy, and sophisticated. This GI Joe tradmark from 1965 certainly isn't the one I grew up with, though I like Joe's face. -
For a great 70s vibe, little works better than looping lines and chunky blocks of perforated color. -
Much of American Trademark is organized graphically as opposed to temporally. Here the crown carries the day. -
Two plays on a gridded globe, we have a car painting company on the left and AIFS-Delaware, a group that promotes foreign study, on the right. -
Whimsical, playful, and every inch the 60s, these four treatments evoke their era even before the viewer can make out what they say. -
Zippy, energetic type treatments from the 20s and 30s. -
The Fairchild Aviation Corp. sought to suggest something classical with its Pegasus design from 1929. Solid, sturdy, cerebral stuff. This company wanted to let you know that it stood for something. -
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A rather regal peacock, this 1962 mark represented Carole Accessories, a Los Angeles purveyor of real and costume jewelery. -
An icon itself, the Monkees logo is from 1966. -
Still in use, this trademark for the United Way from 1974 has endured the decades.
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