Italian Design: La Mappa
You know where your Parmesan cheese comes from: Parma. But which region offers the best chairs? We've mapped it out for you.

APULIA
Metallurgy
Steel and aluminum lead the region’s strong metal industry.
BASILICATA
Textiles
Comprising the ankle of Italy’s boot, this region is fittingly known for its leatherworking.
EMILIA-ROMAGNA
Ceramics
In addition to being the site of the big Cersaie tile show put on by the
Confindustria Ceramica in Bologna, Emilia-Romagna is renowned for its “Tile Valley” in and around Sassuolo. Ceramic houses include Lea, Mutina, and Refin.
Graphic Design
Bologna is a hub of graphic design with firms like Moltefacce and Studio NO.
FRIULI–VENEZIA GIULIA
Furniture
Udine hosts the International Chair Exhibition, and its environs are known as Italy’s chairmaking capital, particularly the “Chair Triangle” towns of Corno di Rosazzo, Manzano, and San Giovanni al Natisone. Furniture makers in the area include include Domitalia, Magis, Mattiazzi, Moroso, and Snaidero.
LE MARCHE
Kitchens, Bathrooms, and Household Goods
From whole systems to tabletop items, Le Marche is home to firms like Berloni, Ersnestomeda, Guzzini, Indesit, Scavolini, and Teuco.
LOMBARDY
Furniture and Housewares
The design-studio hub of Italy, Lombardy is home to loads of manufacturers, such as Artemide, B&B Italia, Boffi, Flexform, Kartell, Living Divani, Luceplan, Poliform, Porro, and Rimadesio.
In addition to a world-famous fashion week, Milan hosts the ne plus ultra
furniture fair, il Salone Internazionale del Mobile.
PIEDMONT
Cars
Turin is to Italy what Detroit is to the United States. Fabbrica Italiana Automobili Torino, aka FIAT, makes Fiat and Lancia models.
Metalwork
Metalwork is a Piedmont specialty; tabletop goods from Alessi and Bialetti
are made here.
Slow Food
Now an international movement, a university, and an important political influence, Slow Food started in the Langhe district.
TUSCANY
Marble
Used as a building material since ancient times, some of Italy’s finest marble comes from quarries in and around Carrara.
Textiles
Fine printed textiles hail from Tuscany. Fashion houses abound in the
region; Florence is home to Roberto Cavalli, Salvatore Ferragamo, Gucci, andEmilio Pucci.
Scooters
The Pontadera-based Piaggio Group makes—among other motorcycles—a pair of zippy Italian icons: Vespa and Moto Guzzi.
VENETO
Glass
Murano, outside Venice, is the great bastion of Italian glass production. Manufacturers who rely on Veneto glass include Bisazza, Flos, Fontana Arte, and Venini.
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Un'Introduzione al Disegno Italiano
From Marble to mobili, Italy has been a, if not the, design mecca for the last century. Here's why.
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This is great, and being native Italian I'd say is quiet accurate. I am native of Piedmont (Piemonte) which according to this map specializes only in Cars, Metal Work and Slow Food. I would like to point out that Piemonte is the home of countless fine wool and textile manufacturers, such as Ermenegildo Zegna, Loro Piana, Piacenza, Cerruti, Fila and many many more are based in Biella, a small little town at the foot of the Alps. That's my home town : )
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