Branding Sustainability
If LivingHomes sound more like branded products than houses, perhaps that is intentional. “One thing I’m bringing from [the world of] tech is to treat homes as products more than as homes,” explains Steve Glenn.
“The process feels more like industrial design than house design. And we create PRDs [product requirements documents], like we did at Apple.” Glenn has carefully targeted his customers: They are not back-to-the-earthers, but relatively affluent people who want to consume guiltlessly—people who, in his words, “drive Priuses, buy Bosch appliances and Design Within Reach furniture, shop at Whole Foods, and give money to the Natural Resources Defense Council.”
Just as design companies like Alessi or Knoll might get famous designers to create signature kettles or chairs, Glenn has hired brand-name architects to design LivingHomes. He even plans to attach a plaque with the architect’s name to each house. His next designs will be by David Hertz, a Los Angeles–based architect who has worked on eco-sensitive design for many years.
Articles
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Garage Brand
With no space to waste, London-based designers Kim Colin and Sam Hecht turned a 1924 garage into the perfect home product.
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Branding the Friendly Skies
In Barbara S. Peterson’s new book, Blue Streak: Inside JetBlue, the Upstart that Rocked an Industry, she recounts the rise of the design-meets-discount airline through the biography of its…
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Brand-New Secondhand
Fifteen minutes from downtown Seattle, architects Annie Han and Daniel Mihalyo transformed the neighborhood dump—a lot that had been vacant for 30 years—into their dream home.
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Sustainably Harvested Woods
Wood laminated in vertical strips adhered with natural glues. Available in birch, beech, pine, ocoumé, meranti, poplar, or deal wood.
Events
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Branded Spaces
The Branded Spaces 2011 is an international conference on branded rooms organized by the Karlshochschule International University. More than 30 speakers from 15 countries will illuminate brand…
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Sustainable Futures
This exhibition showcases a range of design and architecture projects that explore the most important issues associated with sustainability. Celebrated through a selection of pioneering and forward…
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Finnish Design & Sustainability
Interior architect Esa Vesmanen will delve into Scandinavia’s continued commitment to alternative energy, conservation, urban planning, and ecologically and socially sustainable architectural…
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