Text Appeal

Goods are available online at the Subports PortalMRKT, but Robison and Krupnick’s respective roots in performance art and photography have instigated a series of unconventional pop-up shops, which maximize the convenience of on-the-fly buying: At one, a clairvoyant helped customers select gifts; at another, goods were stashed inside hollow books to meet the restrictions imposed on street vendors in New York City. Coupled with their commitment to independent institutions—–the current crop of over 130 partners includes music venues, boutiques, bake-sale organizers, even yoga studios—–texting for treasures takes on a sense of adventure that you just can’t get from a trip to the mall.