This Elegant, Industrial SoHo Loft Is Streamlined but Cozy
Designer Justin Charette fleshed out the interior of this apartment in New York’s famed SoHo district for a bi-coastal client who sought a streamlined, uncluttered, but warm pied-a-terre.
Architect Andrew Berman had previously renovated the two-bedroom, 2,800-square-foot apartment's kitchen, bathroom, built-ins, flooring, and structural elements. The client was looking for high-quality furnishings that were simple in form but masculine in aesthetic to complement the apartment’s existing features.
With these ideas in mind, Charette provided the interior design for the whole apartment—including furniture, light fixtures, rugs, artwork, modifications to the built-ins, and accessories throughout—all in under four months.
Charette struck a balance between the clean lines of modern furniture and the existing industrial and historical elements, including a pressed metal ceiling and solid wood interior columns and beams. Taking advantage of the high ceilings and plentiful sunlight found in the loft, Charette strategically placed furniture to create sight lines and maintain an airy and light composition.
The project's location inspired material and color palettes in line with this airy but masculine concept. The largely neutral palette has hints of earthy tones to complement the existing white oak flooring and furnishings. However, moments of color can be found throughout the space as it picks up shades found in views out the windows—such as a deep red from a brick facade. Charette also made sure to incorporate pieces from local New York designers and makers, including Desiron, Lindsey Adelman, and David Weeks Studio.
Charette is working with Homepolish, which pairs interested clients with interior designers.
Project Credits:
Interior Designer: Justin Charette / @justin.charette.design
Architect of Record: Andrew Berman Architect
Structural Engineer: Becht Engineering
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